Collection for Arnaldo WW 2019
Under the creative direction of CDM, this commercial collection was designed for a prominent Dominican brand. The expansive range features over 36 looks, each crafted to embellish and empower women.
The collection was successfully placed in more than 80 stores across the Dominican Republic, making it a widespread and notable presence in the local fashion market.
More details about this project
This marked the second consecutive collection that Carlos De Moya crafted for the brand, culminating a fruitful partnership spanning over two years. Through their sustained collaboration, they coalesced a nuanced message that resonates with the brand’s existing and future target audience, fostering a deeper connection with their demographic.
- Over 600 esteemed guests attended the show, showcasing the brand's influence and appeal.
- Our strategic PR efforts yielded a remarkable 60% free press coverage, amplifying the collection's visibility.
- In a testament to the collection's commercial success, 120% of the designs were sold to stores prior to the show, demonstrating the brand's strong market demand.
This collection reflects CDM’s unwavering dedication to merging artistry and strategy in fashion design.Â
With a vision that celebrates empowerment and elegance, CDM’s collaboration with this prominent Dominican brand not only achieved remarkable commercial success but also solidified its cultural impact. From concept to execution, every detail was meticulously crafted to connect with the audience, enhance the brand’s narrative, and leave a lasting imprint on the Dominican fashion landscape.
